Challenges – They’re good for you!

25 Oct Challenges – They’re good for you!

“Without a struggle, there can be no progress.”

Frederick Douglass


Challenges, why they're good for you

“Ugggh!  Why is this happening to me?”   These words have been cried by you, by me, gosh, by everyone we know!

There is one thing we all have in common, we all want things to be easy, simple and in our favor.  Challenges, however, are never looked upon as a gift.  There are many times in our lives where everything goes our way.  There are times when things don’t, and they get tough. In business this can be a bad review, the loss of an important account, or the failure to close the big sale we thought was in the bag.

And then we wail, “Why is this happening to me?”

Challenges are everywhere and each of us will run in to situations that are exasperating, frustrating and tiresome. There are many that actually pay someone to challenge them (think Crossfit) and then there are those challenges we wish just didn’t enter into our lives.  However, most challenges appear in our path to allow us to grow and become better.  Don’t believe me?

Let me explain.

Though our brain is always looking for the safe, comfortable, easy way of accomplishing tasks and activities, challenges are actually what we need to strengthen, build stamina and resilience in our personas.  Why do babies insist on getting up and walking?  Because our brains are actually designed to keep challenging ourselves so that we may continue to grow and flourish.  It is the strengthening of the resilience and stamina muscles that will lead us to more feelings of fulfillment, happiness and success.  Easy, safe and comfortable only leads to laziness, disconnect and depression.

Challenges in business come in many forms.  For example, you may imagine there isn’t enough time to achieve your revenue goals.  Perhaps you are not succeeding in gaining or maintaining your customers.  Maybe your weekends are filled with work, and no fun.  If these scenarios sound familiar, it is time to challenge your approach, and in turn, challenge yourself.

There is always enough time in the day to create significant inroads on good work and move you and your business towards more fulfillment.  “You have as many hours in the day as Beyoncé.”  It’s up to you figure out where you are wasting your time, and how to create more focused blocks of work throughout the day, and to therefore achieve more, work less and have more fun!

Beyoncé, Elon Musk, Richard Branson and anyone you think is successful is constantly putting themselves out on the edge, pushing their comfort zones, and doing things that are scary to you and me.   Successful people are in the habit of constantly challenging themselves and their approaches. Success is always on the other side of challenge.

It is only by challenging yourself that you too can become more confident, stronger and more accomplished.


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Share with me your business challenges and what they led you to achieve.  You can write to me at   Join us on Facebook, or follow me on Twitter.

Judy L. Santos is the author of “Start It Up – 7 Essential, Easy Steps to Launch Your Own Successful Business,” and the founder of The Business Builder Program, business coaching and consulting for entrepreneurs, small to medium sized business owners, to help them increase revenue, profits, time and create their desired life.

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